<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>BEIZ Studio Journal</title><link>https://beizstudio.com/en/journal/</link><description>Practical notes on websites, content and marketing</description><language>en</language><item><title>What to prepare before building a website</title><link>https://beizstudio.com/en/journal/website-brief/</link><guid isPermaLink="true">https://beizstudio.com/en/journal/website-brief/</guid><description>The materials, decisions and access to organise before development begins, so you can agree the scope and avoid unnecessary rework.</description><pubDate>Wed, 09 Sep 2026 12:00:00 GMT</pubDate></item><item><title>One shoot. Several formats.</title><link>https://beizstudio.com/en/journal/content-shoot/</link><guid isPermaLink="true">https://beizstudio.com/en/journal/content-shoot/</guid><description>How to plan a shoot for your website, social channels and advertising, with the final versions considered before the camera comes out.</description><pubDate>Wed, 09 Sep 2026 12:00:00 GMT</pubDate></item><item><title>Where the enquiry goes after the ad</title><link>https://beizstudio.com/en/journal/lead-journey/</link><guid isPermaLink="true">https://beizstudio.com/en/journal/lead-journey/</guid><description>Check the path from an advertisement to your team’s response, and distinguish clicks, enquiries and real sales opportunities.</description><pubDate>Wed, 09 Sep 2026 12:00:00 GMT</pubDate></item><item><title>What makes a marketing audit useful</title><link>https://beizstudio.com/en/journal/useful-audit/</link><guid isPermaLink="true">https://beizstudio.com/en/journal/useful-audit/</guid><description>How to tell the difference between a list of comments and a plan you can use to make a decision and start work.</description><pubDate>Wed, 09 Sep 2026 12:00:00 GMT</pubDate></item></channel></rss>