Acting Gym — brand, website and content.
For Artur Babaev’s acting workshop in Dubai, we brought together the brand, event website and content: learning programmes, a podcast and social media materials.
Acting Gym / acting intensive website
Give an education project a distinctive identity and a clear route to participation.
We connected positioning, visual identity, the landing page and content. The website explained the programme and the trainer’s experience, with plan selection and an enquiry form. Learning and promotional materials followed the same visual system.
What we delivered
- Positioning, visual identity and brandbook
- Landing page design and development
- Booking form and Telegram notifications
- Structure and design for three learning programmes
- Podcast editing and vertical clips
- Social media creative and content planning
A closer look at the website.
We built the website around the workshop’s character: oversized lettering, electric blue, expressive typography and video. Each section moves the story forward, from the teaching approach to the programme and booking.
An introduction through video.
We paired a concise explanation of the approach with the instructor’s video. Contrasting typography highlights the key idea, while the video introduces the person leading the intensive.
A programme worth exploring.
We organised the intensive into six chapters. Oversized numbers, colour blocks and short labels make the sequence of sessions and the focus of each stage easy to follow.
The instructor at the heart of the story.
We brought together Artur Babaev’s portrait, professional experience, a quote and links to his work. The section introduces the person behind the workshop and his teaching focus.
The visual identity in practice.
We turned the idea of mastery as a craft into a distinct section. Four contrasting cards introduce the areas of practice: body, voice, presence and working with a partner.
Project scope
- Brandbook sections
- 13
- Learning programmes
- 3
- Social media layouts
- 25+
- Vertical podcast clips
- 51
Launching an event or a course?
We will connect the offer, website and content so people can understand the format and enquire.
Defining the brand
We shaped the workshop’s positioning and visual approach around acting as a craft, practice and presence on camera. We created the ACTING GYM wordmark, AG. monogram, palette and typography. A 13-section brandbook set the rules for the website, photography, video, graphics and communication.
The acting intensive website
For the June 2026 Yacht Edition, we developed a 14-section landing page. It brought together a six-chapter programme, the trainer’s background and screen work, the location, pricing options and FAQs. A booking form with plan selection sends enquiries to Telegram.
Video within the experience
We prepared adaptive playback of the introduction video in four quality levels. We added speed controls, deferred media loading and a mobile layout. The filmography presents the trainer’s acting work; our contribution to this section was its presentation within the website.
Continuing the learning
We structured three programmes: STUDIO VOL.01, the Yacht Edition companion and a guide for actors and models in Dubai. Lessons follow a shared format: objective, material, practice and checklist. Online access and certificate verification connect to TalentHub.
Podcast and short-form content
We synchronised footage from three cameras with a separate audio recorder, created a multicamera edit and processed the sound. From the full conversation, we prepared 51 vertical clips across 17 topics, with alternative openings, titles and a publishing sequence. We delivered horizontal and vertical formats.
Social media campaign
For the joint TalentHub × Acting Gym shoot day, we developed more than 25 layouts and an eight-day content plan. The sequence moved from the announcement and shoot formats to packages, the team and the invitation to book. Posts and Stories followed the shared brand system.
One brand, from website to content.
We delivered a brandbook, an intensive website with a booking form, three learning programmes, a podcast and 51 vertical clips. For the shoot-day campaign, we created more than 25 post and Story layouts. The website, learning materials and social communication share one visual language.
Let’s shape your next launch.
We will bring branding, website development, production and promotional materials into one plan.
Let’s talk