Meta Ads agency in Dubai for Instagram and Facebook

Instagram and Facebook advertising for your business goal

Instagram and Facebook ads introduce an offer to a selected audience in feeds, Stories and Reels. They need a clear proposition, suitable creatives and a route to an enquiry. Google Ads has a different context: for search campaigns, we start with the query and the page that answers it. The channel follows the task and the agreed package scope.

Campaigns can support a service launch, bring attention to an existing offer or test a specific hypothesis. Before spending, we establish what people can buy, who it suits, where it is available and who will answer. If bookings are already at capacity or the offer is not ready, that constraint needs attention first.

What campaign management includes

At BEIZ, advertising management is part of our social media packages with content and filming. Content, the profile and ads share a plan. Advertising scope varies by package. Before launch, we record channels, goals, audiences, languages, creatives and costs. There is no standalone monthly fee for Meta or Google Ads management.

• Review the offer, promotion conditions and consistency between the ad and destination.
• Plan the test: what we need to learn, which variations we compare and which data will guide the decision.
• Prepare videos, designs and copy within the agreed package allocation.
• Set up campaigns in your account using the permissions you provide.
• Check links and available events, then review spend, enquiries and proposed changes.

A new website, a custom analytics integration or additional filming needs its own agreed scope. Reviewing a landing page before launch does not by itself include a complete rebuild.

Send people to WhatsApp, your website or Instagram?

We choose the destination around the complexity of the service and your team's capacity to respond. A conversation may be enough to clarify a straightforward request. A complex project may need scope, examples and a form. In each case, people should find the same offer that attracted them in the ad.

Destination	When we consider it	What we check before launch
WhatsApp	The request needs a conversation	Correct number, response language and responsible person
Website	People need scope, work examples or a detailed form	Mobile page, form, success message and enquiry delivery
Instagram	The profile helps people choose and start a conversation	Current conditions, work examples and DM handling

If the offer needs a dedicated web journey, we discuss a landing page or website improvement. Our enquiry journey article explains how the request moves from an ad to the person handling it.

How we launch and test campaigns

1. Starting evidence. We review current campaigns, services and available enquiry records. We separate account data from assumptions about why a result happened.
2. Goal and test conditions. We agree the action, geography, audience, budget and definition of a useful enquiry. We also check what your team can handle.
3. Offer and creatives. We prepare approved message and format variations, checking prices, offer dates and consistency with the profile or website.
4. Launch readiness. We check access, platform billing, links, available events and the test-enquiry route. The launch date accounts for material readiness and platform ad review.
5. Launch and observation. We monitor spend and available results. Changes follow the package scope, with a record of what was tested and why.
6. Review and next step. We compare campaign data with feedback on enquiries. We decide whether to continue a variation, change the offer or address enquiry handling first.

Changing every variable at once makes it hard to identify what influenced the result. The time and evidence needed for a decision depend on the budget, demand and frequency of enquiries.

UAE geography and campaign languages

Targeting should reflect where you actually provide the service. For a Dubai business, we clarify who can visit or order, the areas served and practical restrictions. Extending campaigns across the UAE is a decision about demand, logistics and budget. Mentioning an emirate in the copy does not guarantee relevant enquiries.

We prepare Russian and English advertising materials. Arabic versions require native-speaker proofreading. The language should continue from the ad to the destination and the team's response. We agree adaptations, channels and budget before launch, and avoid dividing a small test across many segments without a clear reason.

Separating clicks from qualified enquiries

A review distinguishes spend, actions recorded by the advertising platform and outcomes confirmed by your business. A WhatsApp tap does not prove a message was sent. A new conversation is not a booking, and a booking does not confirm payment. We therefore agree what counts as a lead and where its status will be recorded.

Useful statuses to discuss include new enquiry, contacted, relevant service and location, booking or proposal, and purchase or reason lost. This is an example to adapt to your process. Growth and Max include enquiry handover from direct messages to your CRM or a Google Sheet on your account.

Any cost-per-lead figure needs a clear definition of a lead. Return on ad spend requires revenue and attribution data; account spend alone cannot show it. We agree the review format and frequency at the start. We cannot guarantee CPL, ROAS or sales volume before the test.

Management fees and media budget

Start costs AED 6,940 a month and includes setup, launch and one round of campaign edits. Growth at AED 9,880 and Max at AED 15,000 add creatives and management within the package allocation, with two and three rounds of campaign edits respectively. The selected package also includes content and filming.

Media spend starts at AED 3,000 a month and is paid directly to the platforms. It is separate from the studio fee and is not a promise that this amount will support every market or objective. If Meta and Google run together, we agree how to allocate the budget. The Dubai Meta Ads pricing guide explains the package scope, separate expenses and discount for a contract of three months or more.

A client case and your first step

For a Dubai beauty salon, we connected SMM with four Meta campaigns. We developed offers with the client, produced and approved creatives, and set up campaigns around the available budget. This is an NDA-protected client project. The case shows the delivered work without published sales or return figures.

For existing campaigns, the audit of one Meta ad account is available separately for AED 1,500. It includes five prioritised findings, an implementation price, a PDF and a 30-minute review. Delivery takes two to three working days after payment and read-only access are in place. If the problem spans the account and the wider journey, the full enquiry audit costs AED 3,000.

For ongoing work, we choose an SMM package. If you start with BEIZ within 30 days of the audit review, its fee is credited against the first month, up to the first payment amount. To discuss your campaigns, send your website or profile, objective, geography and available campaign history without passwords or customers' personal data.

If a campaign needs its own page, start with a landing page for a specific offer. The brief connects the ad message, page content and enquiry handover; website development has a separate quote.