Beauty salon in Dubai.
Developed the SMM strategy, built the content plan, designed Instagram and connected content production with advertising launches. The project is under NDA; this case shows the scope of work without naming the salon.
- Consultations
- 4
- Proposal options
- 3
- Models on the shoots
- 6
- Ad campaigns
- 4
Strategy, visual identity and full SMM.
Researched competitors and the client’s needs, then developed the strategy and content plan. Created a consistent Instagram style, produced the content and managed the full publishing calendar.
What we delivered
- Marketing audit and competitor research
- SMM strategy and content planning
- Visual concept and Instagram design
- Photography, video, editing and production
- Content calendar and publishing
- Offers, creative assets and four Meta Ads campaigns
Advertising built around your budget.
Let’s discuss your business goals and the right scope, from offers and creative production to the advertising launch.
Let’s talkFour consultations to understand the brief
We began with conversations about the business, answered the client’s questions and clarified their priorities, interests and expectations. A marketing audit and competitor research informed the SMM strategy and the connection between content and advertising.
Three proposal options
We prepared three commercial proposal options around the client’s needs and budget. After agreeing the scope, signing the contract and receiving the advance payment, we moved on to approval of the content plan and visual direction.
Visual system and content production
We developed the design concept and overall social media style, including typography, post composition and profile design, while retaining the existing logo. We organised and carried out shoots with six models, prepared photography and video, edited the content and produced the advertising creatives.
Full SMM management
We managed the content calendar, designed posts and maintained the Instagram account. BEIZ handled strategy, planning, the visual system, production and publishing. The content introduced the salon’s hair, nail, lash and brow services.
Meta Advertising within the agreed budget
We prepared four campaigns for a client with a limited advertising budget. Together we developed the offers, then created and selected the creatives, secured approval and set up the ads. One offer was a free hair consultation.
What the salon received
The salon received a connected system: strategy, visual identity, regular content from the shoots and advertising that all speak about the same services. BEIZ handled planning, shoots, publishing and campaign launches. The salon’s name is protected by an NDA, so this case shows the scope of work.
Let’s discuss your business goals.
Tell us what you want to achieve. We will put together an SMM, content and advertising proposal around your brief.
Let’s talk